The Claude Hopkins Million Dollar Advertising Collection Completed Course

The Claude Hopkins Million Dollar Advertising Collection Completed Course 4.5 out of 5 based on 22 ratings.

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Welcome to the ReviewDaily.Net Reviews on the The Claude Hopkins Million-Dollar Digital Package, We aim to provide all the information that you are looking for, as well as other useful notes about The Claude Hopkins Million-Dollar Digital Package product. And of course.

Fundamentals in Advertising by Albert D. Lasker — This is the transcript of a talk given by Lasker to teach his copywriters about the principles set down by Claude Hopkins, John E. Kennedy and himself to dominate the advertising business in his day. It normally sells for $19.97.

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"Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written. " The Psychology of Advertising " by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising succeeded where most ads failed.

Hopkins’ insights derive from three grounding concepts: Your ad is a salesperson; The mail order model is your base; You don’t know enough people to average their desires; Scientific Advertising is a snapshot of American society in 1923: through any modern lense, much of the language used and assumptions made are sexist and outdated.

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Roy Furr is one of the world’s most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005.